Olivia is an impact marketer, strategist and communications specialist, providing leadership for companies across the United States, APAC and European countries. She has developed proprietary trainings and methods in applied Emotional Intelligence (EQ) that has benefitted a diverse portfolio of companies in progressive tech, data, adtech, lifestyle brands and the entertainment industry. With twelve years of experience in building brands and competitive market positioning, she has refined the strategies required to permeate saturated markets, convert customers, and create the systems needed to facilitate rapid-growth. Full bio below.
In 2018, Olivia joined as Partner of the Chameleon Collective, which is a group of 120+ vertical specific experts, collaborating to bring the best solutions, expertise and services to today’s business challenges. This is the smarter way to growing your business and the future of business operations.
· 360 marketing assessment, planning and execution for rapidly
growing companies in need of interim support
· New market and product launches
· Brand development, company messaging, collateral creation
· Strategic Positioning and Company Messaging
· Sales and Marketing Alignment
· Developing Marketing KPIs & Metrics
· Event and Experiential Strategy
· Establish goals and objectives
· 360 marketing assessment
· Establish KPIs and benchmarks
· 3-6 Month Minimum
· Retainer based
· Crypto currency and Delta sky miles are acceptable additional forms of payment
**Social Impact Organizations and Charities: I offer pro bono services, mentorship and advisory based on availability and cause alignment.
“It’s been a pleasure working and collaborating with Olivia. She’s professional, hard-working, and extremely enthusiastic and motivated. She brings a fresh perspective and energy to the teams she joins with her “can-do” attitude and is not afraid of the unknown.
She eagerly jumped-in to organize and propel the early stage marketing strategy of our multi-dimensional, industry-shifting technology, with a totally decentralized team across many global time zones. She is a great asset for any growing company and I hope to work with her in the future.”
Chris Richardson, Linius – CEO
“Olivia is a tireless worker with exceptional creativity and good instincts. She lead a global team of marketers in a timezone-challenged environment and was able to motivate the team to produce exceptional work. She understood the marketing challenges local markets faced and was able to adapt strategy to fit the need. She constantly asked for input to course correct and clarify anything her team didn’t understand. I would recommend Olivia as someone who can deliver on creativity and metric-focused results. She’s also a pleasure to work with and always met the day with a smile!”
Elizabeth Christensen, Eyeota – Managing Director, Americas
Olivia’s mission is to impact the world around us both through the work she does professionally and the communities she fosters. Combining her empathic, creative energy with her own analytical processes, Olivia empowers teams, leaders and organizations to accelerate growth in expanding competitive landscapes.
Currently, Olivia serves as a marketing, communications and strategy leader for North American, APAC and European companies across diverse verticals including, progressive tech, SaaS/PaaS, data, AI, adtech, entertainment, and social impact. She has developed her own 360 marketing service proven to accelerate brand recognition, drive competitive market positioning, and establish internal infrastructures needed to facilitate rapid-growth. Along the way, she’s refined her processes to mitigate unnecessary risk and remove barriers to conversion, loyalty, and revenue.
A primary differentiator that sets Olivia apart is her passion for understanding human behavior, subconscious bias, and the tactical application of Emotional Intelligence (EQ) in marketing and leadership. After twelve years of experience in multi-industry, cross-cultural and multi-generational communications, Olivia saw a common theme and principal that has directed her career trajectory and focus. People are motivated to action typically on an emotional level, driven by subconscious behaviors and biases. Applied EQ creates more effective marketing and organizational strategies that removes barriers to growth and conversion, reduces turnover and overhead costs, and increases revenue and productivity.
Based in New York, Olivia embodies the future of decentralized work by putting her experience into a consulting practice that’s benefited companies in Australia, Singapore, Bulgaria, and the UK. Through her most recent roles as the Head of Global Marketing for Linius, and VP Global Marketing at Eyeota, and formally as Director of Global Events at LiveIntent. She’s garnered the experiences required to significantly lift brand permeation and develop efficient strategies needed to enter new markets.
Early in her career, she learned from the best in the concert and entertainment industry on the resourcefulness and tenacity required to sell concert tickets, partnerships, sponsorships, and create rapid 360 marketing strategies for concert tours, music venues and festivals for Red Mountain Entertainment and the Woods at Fontanel in Nashville, TN. Later, while consulting for TMG Business Strategists at the intersection of tech, entertainment, and lifestyle brands, she developed a keen sense for which processes were needed to in order to facilitate rapid -growth and which barriers to simplify, creating cost-effective transitions.
In 2018, Olivia joined as Partner of the Chameleon Collective, which is a group of 120+ vertical-specific experts, collaborating to bring the best solutions, expertis, and services to today’s business challenges. She has participated in leadership communities such as Jerry Colonna’s Reboot: CEO Bootcamp, Landmark and The Hatch Network (Hatch a Better World). She serves as a mentor at Grand Central Tech, NUMA (the accelerator for international tech companies) and for the Economic Development Partnership of Alabama. She is passionate about social enterprise, anthropology, mindfulness, radical transparency, servitude-leadership, travel, and hosting eclectic dinner parties. Contact to inquire about project and retainer-based support. Olivia.firstname.lastname@example.org.